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Toys For The Future - Barbie Vs Bratz, Board Games Vs Video
By Julie Weeks, Sat Dec 10th
This article will explore children of today and how they reacttowards current toy trends. The past 5 years has seen a dramaticincrease in the sales of video games such as Playstation 2,Xbox, GameCube etc. Children predominately are renowned forfollowing whatever is "Popular" at the time. The past 10 yearshas seen the rise of computer games creating a massive followingamongst in particular boys. For instance the Tomb Raider gameswere a phenomenon at the time and are quite probably some of thebest video games ever created in terms of graphics andplayability. These are factors common to the Popularity of thesetypes of games. Barbie dolls are still going strong today although there as beena decrease in sales the past few years mainly due to theintroduction of the notorious Bratz dolls that are available indifferent ranges such as Bratz Rock Angelz, Bratz Babyz, BratzOoh La La, Bratz Twiins, Bratz Big Babyz, Lil Bratz plus muchmore. The connection between new toy trends is quite clear to see.Children obviously like to be provided with a wide range ofproducts that are up to date and that reflect the styles andtrends of today. The new Barbie range out for thisyear namely Barbie Magic of Pegasus is fabulous but will girlswant Barbie Magic of Pegasus Princess Annika or Barbie Magic ofPegasus Cloud Queen Rayla over the top Bratz range for Christmasnamely Bratz Rock Angelz.
Which doll is more targeted to today's child? Bratz Rock Angelzhave attitude, wear funky clothes and come
with fabulous BratzAccessories, where as Barbie is still very traditional in theway of how she is dressed and how she is marketed overall. Thesplit from infamous Ken and the introduction of Dominic/Julianlast and Barbie Magic of Pegasus Prince Aidan for thisChristmas was a marketing ploy aimed towards trying to makeBarbie more Popular once again with today's children. Whetherthis has worked has yet to be seen. Sales are still down butBarbie is such a renowned name amongst children in particulargirls that it is difficult to comprehend the toy industrywithout it. Hot Wheels for boys is another Popular toy which seems to getterbetter as each year passes. This the most Popular HotWheels toy seems to be Hot Wheels Gorilla Attack. The number onetoy stated for according to the "Toy RetailerAssociation" is B Daman Deluxe Tournament Set. The question to be asked however is will all of these toys proveto be more Popular than video games this or are ourchildren moving even faster than we expected in to theinformation age? The move from the toy industry from traditionalboard games to DVD board games would definitely not dispel thisnotion.
About the author:If you like this article and share the same passion for toysthen please feel free to pay a visit to the authors owne-commerce store at ToyGrotto. The author wouldvery much appreciate any kind of feedback that you have to offerregarding ToyGrotto.Please feel free to submit your comments to the author JulieWeeks at toygrotto@toygrotto.net. All
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