How To Save at Sephora Every Time You Shop

Some call it bliss. Some call it paradise. Others prefer to use its proper name, Sephora.

But all the words describe the same beauty lovers’ haven that we simply can’t get enough of. Perhaps the only slight deterrent to spending all our free time perusing the virtual shelves at is that, as the home to many prestige brands, Sephora does sometimes make our wallets wince with its pricier beauty options.

Fortunately, from Sephora promo codes to the Sephora VIB sale and Sephora free shipping, there are a plethora of ways to save while getting your beauty-loving shopping on at Sephora. Check out these tips to get the best deals when you shop.

1. Use Sephora Coupon Codes

Perhaps the most obvious method to save money is to make sure you check for coupon codes before you make any purchases on Always check the red header bar at the top of the homepage for their current sales and check RetailMeNot‘s Sephora coupons page for the most current promos.

2. Become a Sephora Beauty Insider

Image: Sephora

It’s free to join Sephora’s Beauty Insider rewards program, and it pays big time to be a part of it. From the Sephora birthday gift to earning points on purchases, to access to their amazing Beauty Insider sales, you’re basically losing money every second you’re not a member.

3. Use the Sephora App

Simply downloading the Sephora app is a great way to save money. There are app-first and app-only sales and gift sets, as well as easy access to same-day delivery in your area (using third-party delivery services) and guides to in-store and curbside pickups. 

4. Follow Sephora on Social Media

Since you never want to miss a Sephora sale, following the brand on TikTok, Snapchat, Instagram, Twitter and Facebook is a great way to find out as soon as sales and special promos go live. It’s also a great place to learn about new brands and trends. You can also use Sephora’s Instagram to pay for your purchases on select products.

5. Earn Cash Back at Sephora

By joining RetailMeNot, you can get Cash Back offers every time you shop at (as well as many other retailers). Offers differ, but you can expect options like $5 cash back for purchases of $65 and over and new customer exclusives.

6. Get Free Sephora Samples

Don’t sleep on the two free samples you get every time you make a purchase at It’s a fantastic way to get free products to try and serves as the perfect place to find new brands and products that may just become favorites.

7. Shop the Sephora Sale Section

Even if you’re looking for a specific product, whenever you’re on the site, make sure you check out the sale section to see what’s currently discounted. Since different brands and product categories have markdowns at various times, it’s a smart habit to develop to make sure you aren’t missing steep discounts on hard-to-find tools and cult-favorite products. 

8. Shop Sephora Beauty Offers

sephora offers
Image: Sephora

Not to be confused with the sale section, you can find the Beauty Offers page under the Sale & Offer tab on the website, and shares weekly deals and promos, some of which are Sephora Insider exclusives.  

9. Shop the Sephora Yearly Sales

You can count on Sephora to have regular sales for Spring, Black Friday and Cyber Monday (plus others) where you can find impressive discounts on lots of items.

10. Shop the Sephora Beauty Insider Semiannual Sale

Different from typical yearly sales, the Beauty Insider Sale is a “mark your calendar” type of event that many influencers, discount mavens and beauty lovers schedule their lives around. You gain access to the sale at different times depending on your Insider status (The highest level, Rouge, gains access first, followed by VIB, and finally Insider level). Many people shop specifically to gain a higher level to ensure the earliest access since the discounts are good during these sales. 

11. Get a Sephora Credit Card

The Sephora credit card is an in-store card that can be used only in Sephora stores and at Cardholders earn 4% back in rewards for every $1 they spend (this excludes purchases made at Sephora departments inside other retailers like Sephora in JCPenney or Sephora at Kohl’s).

12. Shop Sephora Collection Products

Sure, when you think of Sephora, you typically think of the hundreds of amazing beauty brands sold there, but if you’ve never checked out the Sephora brand Sephora Collection, now’s the time. Comprising cosmetics, skin care, tools, hair products and even fragrance products, the brand makes quality products at much more accessible prices than many of the more luxury brands sold at Sephora. You may lose brand recognition, but you aren’t losing the quality or performance you demand from your beauty products. 

13. Get Free Shipping at Sephora

From time to time, Sephora offers free shipping without having to spend the minimum, which is normally $50. For example, we recently took advantage of Sephora’s free three-day shipping in June without a minimum purchase. Be sure to monitor these limited-time offers.

Sephora also lets you Buy Online, Pickup In-Store for free and order with Same-Day Delivery on eligible products with no minimum purchase requirement using Uber, DoorDash and Shipt. Gift card purchases always ship for free.

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