The Ulta Official Annual Sales Event Calendar for Beauty Mavens

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Bargain hunters make it a point to know the timing of major sales events at their favorite retailers, including major semiannual sales at Bath & Body Works and Victoria’s Secret, for example. Now, beauty lovers can unite and get in on the savings action with our guide to all the special sales events throughout the year at Ulta.

Although the dates of these events may change year over year, Ulta typically throws its famous sales roughly over the same week, year over year. Miss a sale? Between every event are even more opportunities to save with Ulta coupons, including their highly coveted, most-anticipated 20% off everything coupon.


Love Your Skin Event

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Image: Ulta

Ulta’s annual Love Your Skin Event blazes in to rescue your skin at the beginning of the wintry month of January. It offers much-needed TLC to help protect skin against the wind and dry temperatures with up to 50% off your fave skin care products for three weeks. Be sure to check back daily for Ulta’s Beauty Steals on cleansers, treatments, and everything else your skin is thirsty for.


The month of February is somewhat of a lull at Ulta since there are no major sales events happening. But that doesn’t mean you still won’t have plenty of opportunities to save. Shop the Special Offers section, including Buy More Save More (BOGO), Gift With Purchase and Sale merchandise plus, grab a current Ulta coupon.


21 Days of Beauty Event

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Image: Ulta

As the shining star of Ulta sales, the semiannual 21 Days of Beauty Event happens twice a year. It’s a sale that overflows with cosmetics, skin and hair care products to keep you smiling until the next one rolls around again. Although the date changes every year, you can set your clock to the approximate timing, give or take a day or two.

Ulta loves its customers so much they don’t make us wait until the day of to get a preview of the merch. They let us see the entire line of the 21 Days of Beauty goodies so we can make sure we’re properly prepared for the spending, spending and, yep — more spending.


Spring Haul Event

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Image: Ulta

The Spring Haul Event in April comes on the heels of Ulta’s 21 Days of Beauty. It offers customers major discounts and a plethora of daily deals to boot on prestige cosmetics which, as you know, only happens a few times a year. It’s an excellent way to get all the necessities (and some not-so-much necessities) in between Ulta “Haul Events.”


Gorgeous Hair Event

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Image: Ulta

The Gorgeous Hair Event comes around twice a year with the first kicking off in May. Ulta spaced these semiannual events perfectly to let you stock up on your last beauty haul. During the event, you’ll save 50% on all your hair gear so your locks look the healthiest for the rest of the spring season and into the long summer months.


Jumbo Love Event

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Image: Ulta

The Jumbo Love Sale, and it happens two times per year. This semiannual sale features up to 40% off the top hair care brands, including Biolage, Joico and Redken, to name a few. You might also hear it called the “Liter Sale” because of the oodles of savings on liter bottles of shampoo, conditioner and other products that show your hair the most “jumbo” love ever.

P.S. Don’t forget you can stack your coupons, so check out RetailMeNot for the latest ones to use at Ulta.

Summer Sale

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Image: Ulta

The Summer Sale is Ulta’s way of getting you over the midsummer hump. It usually happens toward the end of June every year with savings of up to 50% on summer skin care, BOGO makeup, up to 40% on jumbo hair care, including drugstore brands and prestige products, and daily deals. In 2022, the Summer Sale starts June 26 and lasts through July 16.


Summer Sale (continues)

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Image: Ulta

Ulta’s Summer Sale continues into mid-July with app-exclusive offers arriving daily.


Forever Fabulous Sale

Like February, the month of August is another hiatus from Ulta’s major sales events. However, Ulta runs smaller promos that are as equally thrilling. For example, their Forever Fabulous Sale marks the end of summer and the beginning of fall beauty.


21 Days of Beauty

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Image: Ulta

The second and final 21 Days of Beauty Sale arrives just in time for fall and typically coincides with Labor Day. The event is just as awesome as the one earlier in the year with 50% off Daily Steals and plenty of other discounts alongside them. So stock up beauty mavens!

Fall Haul Event

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Image: Ulta

For three glorious weeks in September, Ulta’s Fall Haul Event offers an assortment of out-of-this-world Daily Beauty Steals. It’s another opportunity to restock your beauty essentials and think about the new fall trends. But it’s gearing you up for the upcoming holidays with enough looks to matching your many moods during the last three-ish months of the year.


Gorgeous Hair Event

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Image: Ulta

The fall Gorgeous Hair Event starts toward the beginning of October. You’ll have different Daily Steals to snag on everything to help your hair live its best life and save 50% of the essentials.


Holiday Haul: Black Friday Sale

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Image: Ulta

When Black Friday arrives in November, put your comfy shopping pants on, roll up your sleeves and get into deal-scoring mode. Ulta runs major doorbusters — mostly online now — for stocking stuffers, gift boxes filled with more cosmetics than you can ever use in a single lifetime and much more. It’s a great way to get a head-start on your gift list.

Holiday Haul: Cyber Monday Sale

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Image: Ulta

Cyber Monday has been quite the conundrum lately because most Black Friday sales have been online anyway over the last two years. But Ulta attempts to differentiate Cyber Monday from Black Friday with a whole new slew of deals, while the old ones are still available. What! That means, if you broke nothing by darting to an electronic device over Black Friday, then all isn’t lost. You can still score plenty of superb deals on Cyber Monday.


Holiday Beauty Blitz

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Image: Ulta

After the Black Friday and Cyber Monday sales are in the history books, the countdown to Christmas arrives in December with Ulta’s annual 25-day Holiday Beauty Blitz. New deals and dazzling gift ideas up to 50% off arrive each week so you can check your beloved peeps off your gift-buying list in a snap.

Jumbo Love Event

As the last major sale of the year, the semiannual Jumbo Love (Liter) event starts in December and again features up to 40% off the top hair care brands to help your hair make it through the heat and rays of summer.

And then the whole year starts over again with Ulta’s Love Your Skin Event, picking up where it left off at the beginning of the year.

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