The retail industry has seen a lot of upheaval and “new normals” over the past couple years. The pandemic. Supply-chain issues. Inflation.
But Amazon has been there through all of it. And Prime Day has still happened every year (even though Amazon’s moved it around the calendar the past couple years to adjust for the pandemic and the Olympics).
For 2022, Prime Day is returning home to July (where it started) and offering a bright spot for summer shoppers to snag some of the best deals of the year.
When Is Amazon Prime Day 2022?
Amazon Prime Day will happen on July 12 and 13 in 2022. It starts midnight pacific on July 12. That’s much closer to the original timing Amazon had when it launched Prime Day back in 2015. And this July timing places it in a sweet spot for anyone who has any remaining summer purchases on their list, for anyone who wants to get an early start on back-to-school shopping and for anyone who wants to get a SUPER early start on holiday shopping.
Past Amazon Prime Day Dates
- 2021: Tuesday, June 21 (12 a.m. PT) to Wednesday June 22 at midnight PT.
- 2020: Tuesday, October 13 (12 a.m. PT) to Wednesday, October 14 (11:59 p.m. PT).
- 2019: Monday, July 15 (12 a.m. PT) to Tuesday, July 16 (11:59 p.m. PT).
- 2018: Monday, July 16 (12 p.m. PT) to Tuesday, July 17 at (11:59 p.m. PT).
- 2017: Monday, July 10 (6 p.m. PT) through Wednesday, July 11 (11:59 a.m. PT).
- 2016: Tuesday, July 12 (12 a.m. PT to 11:59 PT).
- 2015: Wednesday, July 15 (12 a.m. PT to 11:59 p.m. PT).
What Is Amazon Prime Day?
Amazon Prime Day is basically Amazon’s birthday party. The first Prime Day in 2015 commemorated Amazon’s 20th birthday.
And that party is a massive sale. You must be a Prime member to take part, but if you are, you’ll get some of the best deal of the year on tech, clothing, home goods, subscriptions and much more.
While, it’s called Prime “Day,” the event actually runs 48 hours. And the event has a big gravitational pull. According to our 2022 Prime Day shopping survey, 65% of shoppers have a Prime membership, and 88% of those members plan to buy at least something on Prime Day.
You can think of Prime Day as a sequel to the previous Black Friday (with plenty of items being offered at their Black Friday lows) or as a precursor to the coming Black Friday. Either way, it’s a big sale situated in what’s normally a bit of a retail deadzone in the middle of summer.
Amazon switches up Prime Day a bit every year, in terms of what’s on sale. But for the past couple years, it has highlighted small businesses by offering incentives to those who shop small makers on Amazon. For 2022, for example, every dollar spent with small businesses on Amazon enters you in a sweepstakes to win prizes, like a pre-game experience at Super Bowl LVII, VIP passes to concerts and more.
The Best Prime Day Deals of 2022
We’re still waiting for more details about Prime Day, but right now you can check out the deals that have already been announced. For real-time updates on the best Prime Day deals during Prime Day, check out our roundup.
- Fire TVs starting at $89.99.
- 20% off at Amazon Fresh stores (starting June 29).
- New for Prime Day 2022: Get a $10 credit through Prime Stampcard. Starting June 16, explore Prime’s benefits and earn a $10 credit to use on Prime Day. Make a Prime-eligible purchase, stream something on Prime video, listen to a song with Prime Music and borrow an e-book on Prime reading, and the $10 credit is yours.
Shopping Tips For Prime Day
Prime Day is massive, with thousands of deals and a ton of hype. So follow these tips to have the best Prime Day ever.
Prime Day Starts Early
Prime Day is officially 48 hours, but, like any great event, there’s a pre-party. Expect Amazon to offer some deals in the week leading up to Prime Day. In past years, we’ve seen Amazon launch some of the deals on its own device (like Echo speakers and Fire TVs) a couple days early. For 2022, deals on select Amazon devices (including the Echo Show 5, Kindle Paperwhite and more) will start dropping on June 21.
Earn Shopping Credits
Amazon often lets you earn shopping credits in advance of Prime Day. And 2022 is no different. Starting new (through July 13), you can earn $10 to take shopping on Prime Day if you explore four different benefits of Amazon Prime. You can probably think of a few ways to spend that $10.
In 2021, you could spend $10 at Amazon small businesses before Prime Day and earn $10 to use during Prime Day. Amazon loves to get people shopping early and give them a reason to return for Prime Day.
Let Alexa Help You
If you’ve got an Alexa device, that little speaker might have some deals for you. In the past, shoppers have gotten exclusive deals when asking Alexa “What are my Prime Day deals?” And we’ve also seen offers that give new Prime members who sign up via Alexa an extra $5 to shop on Prime Day.
In 2022, shoppers can add products to their Amazon Wish List, Cart or Save for Later list and ask Alexa to notify them about a deal when it goes live. You can also ask Alexa to remind you when Prime Day starts in the middle of the night. As if you’d forget.
Know the Different Types of Prime Day Deals
There are different types of deals on Prime Day. Some deals last the entire event. But Prime Day also offers Amazon’s famous Lightning Deals, which drop seemingly at random and last for only a short amount of time — or until they sell out. If you see a status bar with “number claimed” and/or a ticking clock next to a deal, you’re dealing with a lightning deal. Here’s an example:
Lightning deals always require you to act fast, but that’s especially true on Prime Day, when everyone is trying to capture them.
Get a Sneak Peek at Upcoming Deals
Amazon gives Prime members an advance look at lightning deals before they strike.
1 Go here.
2. Select “Upcoming” and see the deals that are coming up soon. You’ll then see exactly when deals go live.
3. Hit the “Watch This Deal” button for any deals you want to keep an eye on.
Put Deals on Your List in Advance
You’ve probably already heard the advice to add items to your cart early. However, in your rush to check out, you might accidentally buy something you didn’t intend to.
So consider following the advice of our friends at Mashable and adding items to your Amazon Wish List instead. That keeps everything you ever wanted on Prime Day neatly organized so you can pounce when the price drops.
Use the Amazon App to Get Deal Alerts
On the Amazon app, you get another benefit — the ability to activate push alerts when items that you’ve added to your Wish List go on sale. Here’s how it works. It’s easy. No need to keep hitting “refresh.”
For 2022, Amazon is also allowing Prime members to receive deal alerts related to recent searches or recently viewed items. Just visit the Prime Day event page in the Amazon app before Prime Day to create those alerts. And then sit back and wait for those push notifications.
Remember That the Best Deals Aren’t Just on Physical Stuff
Amazon Prime Day offers plenty of savings on subscriptions, including Amazon Music Unlimited, Audible, Kindle Unlimited and its other proprietary paid services. Expect to get the first few months for basically free if you sign up during Prime Day. We’ve seen some pretty sweet deals on Prime Day for grocery orders via the Amazon Fresh grocery delivery service, too.
More Useful Tools to Prep You for Amazon Prime Day
The Amazon Prime Day page will be updated as the event draws closer. Check it regularly for new product and protocol announcements. Also keep checking back here. We will update this post as we get more insider details on the event.
- Amazon Assistant is a browser extension that allows shoppers to see and compare prices for related items while shopping elsewhere. Plenty of other retailers will be offering deals of their own during Prime Day. And this browser extension will tell you if Amazon is beating that price. That cuts the time in half that you’d spend comparison shopping (which you should totally do, by the way).
- Keepa is a free Amazon price tracker that gives shoppers a quick understanding about how the price of the product has changed over time.
- CamelCamelCamel is an Amazon price history tracker, which tells you if a Prime Day deal is truly the best Amazon’s ever offered, or if the item frequently drops in price.
Don’t Forget: You Must Be a Prime Member to Take Advantage of Prime Day
This annual blockbuster event is designed to boost, promote and celebrate Amazon’s Prime subscription service ($139 per year). If you’re not already a member, sign up for here and enjoy access to members-only sales prices with the rest of the subscribers. Rather than cancel your subscription after Prime Day, our advice is to stick around for the free two-day shipping, music and movie services and early access to regular flash sales and lightning deals.
If you have a Prime membership, share your benefits with an adult or teen in your household at no additional cost. Here’s how.
Remember: Amazon Isn’t the Only One Offering Deals on Prime Day
Yes, Prime Day is an Amazon-exclusive event, but competitors are eager to tap into the wallets of shoppers who are already online that day looking to spend. Last year, RetailMeNot noted more than 300 retailers getting in on the Prime Day action.